While I may not categorize myself as an SUV enthusiast, it’s hard to overlook the strategic move of launching an all-electric brand with a sedan and a coupe. Especially when the Tesla Model Y, with its SUV design, holds the title of the world’s best-selling vehicle. In today’s automotive landscape, most top-selling vehicles belong to the light truck category, irrespective of their propulsion method. Hence, the anticipation surrounding the Polestar 3 is palpable, poised to cater to consumers eagerly awaiting a crossover from the Sino-Swedish brand.
The introduction of the Polestar 3, however, raises pertinent questions. Will this be the key for Polestar to step out from under the shadow of its corporate cousin, Volvo, within the Geely Group? While I didn’t have the chance for hands-on driving experience, the brand did offer ride-a-longs featuring the Polestar 3 during this year’s Polestar Day event, alongside its sleeker counterpart, the Polestar 4. Even as a passenger, there’s much to be observed and discussed.
Polestar’s foray into the crossover market comes at a cost – and it’s not a small one. As someone deeply involved in comprehending, writing about, and commenting on the electric vehicle market, I acknowledge the challenge of keeping pace with the influx of new EV nameplates on the verge of hitting the market. Polestar, in particular, unveiled three new models simultaneously – all exuding style and clad in pristine white. Contrary to my initial assumption, the Polestar 3 and 4 appear to be distinct chassis, presenting a dual-pronged approach targeting the coveted $50,000-$65,000 range currently occupied by the likes of the Tesla Model Y, Cadillac Lyriq, Genesis GV70 Electrified, and more.
