Genesis, Hyundai’s luxury brand, is set to make a significant mark in the electric vehicle (EV) market with the launch of its first “super-large” electric SUV, the GV90. This flagship model will be a game-changer, propelling Genesis into the high-end automotive landscape, competing with the likes of Bentley and Rolls-Royce. Let’s delve into the details of this groundbreaking development and what makes the GV90 a standout addition to the world of electric luxury.
Pioneering Electric Luxury:
Genesis is breaking new ground with the introduction of the GV90, marking the brand’s foray into the super-large electric SUV segment. This move aims to position Genesis as a high-end automaker, challenging the traditional players in the ultra-premium automotive space.
State-of-the-Art Manufacturing Facility:
The GV90 will be produced at Hyundai’s cutting-edge EV plant in Ulsan, South Korea. This $1.5 billion facility underscores Hyundai’s commitment to the electric era and will play a crucial role in achieving the company’s goal of selling two million EVs annually by 2030.
Next-Gen EV Platform and Batteries:
The GV90 will feature Hyundai’s new “eM” platform, designed for EVs across all segments. This platform is expected to deliver a 50% improvement in driving range, showcasing Hyundai’s dedication to advancing electric vehicle technology. The investment of $85 billion over the next decade emphasizes the strategic importance of next-gen EV platforms in achieving Hyundai’s ambitious goals.
Massive Battery Power:
Reports suggest that the GV90 is set to feature a massive 113.2 kWh battery, potentially making it one of the highest-capacity batteries among passenger EVs. This substantial battery capacity hints at long-range capabilities, exceeding 350 miles, and positions the GV90 as a formidable contender in the luxury electric SUV market.
Cutting-Edge Technology:
Equipped with Samsung Electronics’ “Exynos Auto V920” semiconductor, the GV90 promises an immersive driver experience with a digital cockpit, advanced driver-assist features, and safety functionalities. This processor not only enhances the driving experience but also enables the latest in entertainment, gaming, and more.
Global Launch and Production Timeline:
Hyundai plans to reveal the official images of the GV90 by the end of 2025, with production scheduled to commence in February 2026. The luxury electric SUV is set to launch in Europe in April 2026, followed by a North American debut in June.
With the GV90, Genesis is poised to redefine the landscape of luxury electric SUVs. Hyundai’s commitment to innovation, sustainability, and cutting-edge technology is evident in the GV90, marking a significant step toward the brand’s vision of becoming an all-electric powerhouse by 2030. As the automotive industry witnesses this evolution, the GV90 stands as a testament to Genesis’ commitment to shaping the future of electric luxury.
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