Hero MotoCorp, a leading player in India’s internal combustion engine (ICE) motorcycle market, is gearing up to expand its electric vehicle (EV) portfolio through strategic partnerships. As part of this strategy, Hero MotoCorp has invested $60 million in California-based Zero Motorcycles, a manufacturer of high-performance electric bikes.
1. Hero’s Focus on EV Segment
Hero MotoCorp has yet to make significant progress in the EV segment despite its leadership in the ICE segment.
The Vida electric scooter, while having potential, hasn’t met sales expectations.
2. Collaboration with Zero Motorcycles
Hero MotoCorp holds a 35% stake in Ather Energy, and it also collaborates with Zero Motorcycles.
Zero Motorcycles is known for producing high-performance electric bikes.
3. Zero Electric Motorcycles for India
- Hero’s annual report confirms that India will soon witness the launch of high-performance electric motorcycles from Zero Motorcycles.
- Although an exact timeline isn’t available, Hero is likely to introduce these bikes quickly, aiming for a first-mover advantage in the premium electric motorcycle segment.
- Hero may focus on both premium and more affordable electric motorcycles for the Indian market.
4. Partnership Benefits
The collaboration with Zero Motorcycles grants Hero access to world-class electric powertrains and products.
Hero aims to leverage its manufacturing capabilities and extensive sales and service network.
Such partnerships are crucial for Hero’s sustainable mobility journey and will accelerate electric mobility adoption in India and overseas markets.
5. Zero Electric Motorcycles Features
Zero Motorcycles offers a range of Street and Dual-Sport electric motorcycles.
Hero’s challenge is selecting bikes suitable for the Indian market.
Local sourcing and manufacturing may be a focus to achieve affordability.
Original Zero electric motorcycles provide an impressive ride experience, with models like the Zero SR/S offering 110 hp of peak power, 190 Nm of max torque, and a range of up to 187 miles (301 km) in city conditions.
Pricing of Zero electric motorcycles ranges from $13,000 to $25,000 (approximately Rs 10.64 lakh to Rs 20.46 lakh).
Hero MotoCorp’s partnership with Zero Motorcycles signifies its commitment to expanding its EV portfolio and promoting electric mobility in India.
